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What is a Jingle?A jingle is a memorable slogan, set to an engaging melody, broadcast on radio, internet, and television commercials.
In the News... Photo by LARRY MAYER/Gazette Staff Read the full article here.
History of JinglesIn 1929 General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal sold were in the Minneapolis-St. Paul area, the only location where the ‘Have You Tried Wheaties?’ jingle was being aired at the time. Encouraged by the incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now incredibly popular cereal.Today, with the ever-increasing cost of licensing pre-existing music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs.
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